Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build It

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way--based on firsthand experience with more than three hundred new products and businesses.Every big project--whether it's technology, sneakers, or a neighborhood café--requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, m…